LINE EM UP 

Men still dominate the park courts and are not very welcoming to change. So, we set out on a mission to change that.

 We added the WNBA three-point line to the park to let the next generation of women ballers know that they belong here just as much as the guys. The W is coming to the park, so pull up.
JOAN CREATIVE
JUNIOR COPYWRITER
ACD: KELSEY FARMAN , VALENTINA VERGARA
CD: TOM FRANCESCONI