PASS THE BATON
Seed To Smile is a three-part video series, divided into two segments:
Pass the Baton: A snack-size summary that shows the snack-making process.
Day in the Life: A series that allows consumers to meet the makers behind their favorite snack.
Yup, that’s Me: Bonus, we also created three social spots. I’m only including this one because I was the VO. Sorry.
COPYWRITER
PEPSICO
AD/CW: Macy Kissel, Jimon Boadi
CD: Maddie Lane, Laura Vancil