WHERE ART MEETS CULTURE.
We launched a campaign for The Nia Centre For The Arts, located in the heart of Toronto's Little Jamaica. The "Nia Centre: Where Art Makes Culture" campaign included a rebrand, including a new strategic and creative platform, that established the Nia Centre as a top-tier Canadian art institution.
This was my first ever brief, and it was close to home. The African Community doesn’t see “The Arts” as a profitable occupation choice, I mean my mom straight up told me I couldn’t major in acting (so I found the next best thing).
JOAN CREATIVE
JUNIOR STRATEGIST
NIA CENTRE