Born Again Recyclers

Task: Create a PR moment for Liquid Death that highlights their anti-plastic pollution pro-Earth stance

Activation: Liquid Death will create a religion centered around recycling. 

Liquid Death will host baptisms for their new followers to cleanse themselves of their past mistakes and start a new life dedicated to recycling.  Along with a line of limited edition Holy Water flavors, a New New Testament, and some swag for anyone who brings an offering (Plastic Bottles)

Images are WIP
THE ONE SCHOOL
ART AND COPY 
LIQUID DEATH